If the e-reader is the digital equivalent of the brown-paper wrapper, the romance reader is a little like the Asian carp: insatiable and unstoppable. Together, it turns out, they are a perfect couple. Romance is now the fastest-growing segment of the e-reading market, ahead of general fiction, mystery and science fiction, according to data from Bowker, a research organization for the publishing industry.
Publishers and retailers, spying an opportunity, have begun pursuing in earnest those enthusiastic romance readers who have abandoned print for digital.
“Romance,” said Matthew Shear, the executive vice president and publisher of St. Martin’s Press, which releases 40 to 50 romance novels each year, is “becoming as popular in e-books as it is in the print editions.”
Long time readers of this blog may recall that I was considering doing something with my Regency-period/supernatural-romance saga The Darlington Curse. But alas I have done nothing in the past year. I really should though, I think it might be a good seller - who can resist Hot Men in Regency Clothing, the supernatural and sexxytime?