Well instead of throwing out a lot of salty sea-dog lingo, this time Willie is doing a "boatswain's call" - Rise and shine means : A call to turn out of bunks. I guess the "scorching your eyes out" is gruesome poetry meaning the sun is high overhead because it's so late in the day.
Willie likes shouting - especially through bullhorns - there are several of those in the Willie oeuvre - but I guess it can't be helped, he gets so wrought up when liquor is in the vicinity. And he's got a whole barrel.