But one thing that struck me was how often one of the top ten search terms referred to the geographic/ethnicity local to the searcher. For instance, in Russia the top search term is "Russian" (#9 is "Russian mature") and in Poland the top search term is "Polish." The top search term for both Austria and Germany is "German."
And then there is the truly disturbing fact that in Hungary the #2 search term is "mom and son" and even more disturbing - "mom and son" is number one in Romania.