Thursday, November 08, 2018

The ridiculous symbolism of MOSHI

Nietzsche and his huge &
hideously excessive & ugly mustache
I criticized the organization MOSHI about a year ago for its bizarre usage of a mustache - a male secondary sex characteristic -  to represent
philosophical thought and ideas for children.

According to its web site:
MOSHI is a witty mustache which sticks on children’s face to teach them how to philosophize and express their ideas in artistic ways.
Moshi is a mustache full of ideas!
In the US women are sometimes complimented by being told they "have balls" because having testicles - something that only men have - is a symbol of courage. So to have balls is to be like a man, therefore courageous.

Maybe one day we'll see women complimented with: "you have a mustache" meaning they are full of ideas and philosophical thoughts and if so we can thank MOSHI for pioneering that concept.

Well it turns out the use of a disembodied mustache for the organization is even more ill-considered than I had guessed. I recently had an extremely unpleasant exchange of emails with MOSHI founder Caroline Murgue, who threatened to sue me for daring to publicly criticize her organization for sexism on account of its symbolizing thought by a mustache.

WIGGI is a wig full of ideas!
During the exchange she indicated that her organization's goal was aimed at helping children in their "social and emotional learning through MOSHI workshops."

This came as a surprise to me since the MOSHI social media sites emphasize thought, not emotion or socialization.

But even more surprising, Murgue informed me that the mustache was inspired by the huge walrus-sized mustache of Frederich Nietzsche, the nineteenth century philosopher who ended his days stark raving mad.

Now the MOSHI web site does not at all make it obvious that the mustache represents Nietzsche - I didn't find any mentions of Nietzsche by name. On its home page there is an image of Nietzsche - sans mustache on his face - but I doubt many of the parents of MOSHI's target audience have any idea what Nietzsche looks like.

And I find it astounding that Murgue considered it a good idea to use Nietzsche and his mustache to represent social and emotional learning for children since Nietzsche was no model of either social or emotional success in his life, even before he went completely bonkers.

POODIE is a poodle
full of ideas!
There are so many gender-neutral options that Murgue could have used to represent philosophy. Schopenhauer, for example, who detested facial hair on men and from whom Nietzsche got all his best ideas, is famous for loving his poodles.

(I know a lot of fun facts about Schopenhauer thanks to all the research I did writing a play that included him as a character.)

A talking poodle would be a much more attractive symbol to convey philosophical ideas to children than a disembodied floating mustache. Not to mention the poodle symbolizes Schopenhauer's love for his pet, which is a better representation of "social and emotional learning" than Nietzsche's ugly woman-repelling facial hair.

Although to be honest Schopenhauer might have been even less successful in his social life than Nietzsche, and his strongest emotional connection seems to have been primarily or even exclusively with his poodles.

If the symbol must be something one can wear, the model philosopher could have been Voltaire and children could have worn powdered wigs to represent becoming full of ideas.

I wonder what Voltaire would have thought of the leader of an organization, claiming to be dedicated to philosophy, threatening a lawsuit in an attempt to censor criticism.

Voltaire had some experience with censorship.
 At this time he published his views on British attitudes toward government, literature, religion and science in a collection of essays in letter form entitled Letters Concerning the English Nation (London, 1733).[50] In 1734, they were published in French as Lettres philosophiques in Rouen.[51][b] Because the publisher released the book without the approval of the royal censor and Voltaire regarded the British constitutional monarchy as more developed and more respectful of human rights (particularly religious tolerance) than its French counterpart, the French publication of Letters caused a huge scandal; the book was publicly burnt and banned, and Voltaire was forced again to flee Paris.[18]