Wow, I thought I was respectably ahead of the Times as far as using the term "cougar" but I was wrong. The Times is currently using the term, in this article subtitled: Women of a certain age find a home, and plenty of hot guys, on TV.
It almost makes me want to watch TV more - but who has time?
Movies, the home of male fantasies, still primarily treat women like wallpaper in front of which the important beings perform their acts of heroism and car chases and retro-rat-pack schemes. Unless it is a "chick flick" in which case it is taboo - any male who views such a movie will be polluted by girl germs.
Theatre of course, keeps getting into those unsightly tender "feminine" emotions, driving theatre critics into spasms of anxiety that theatre isn't as manly kewl as movies.