Kristof on the "Goldberg Paradigm"

And one more reason why female writers might want to consider taking male-sounding pen names ...

In one common experiment, the "Goldberg paradigm," people are asked to evaluate a particular article or speech, supposedly by a man. Others are asked to evaluate the identical presentation, but from a woman. Typically, in countries all over the world, the very same words are rated higher coming from a man.

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